Marketing Your Home
“All agents are the same.” I can’t count the amount of times i’ve heard that line. Sure, any agent can take some pictures with their phone and get your home on MLS within a few hours. If that’s the type of service you’re looking for, you are in the wrong place! The way I market listings is detailed, thorough and specifically tailored to find the most likely buyer. By taking into account local demographics, behavioral segments, along with market knowledge and digital advertising techniques, I can guarantee the highest visibility for your property.
When a seller client contacts me, I immediately start the process of gathering as much relevant information as possible about the property. This allows me to begin to formulate the most effective advertising methods and avenues for your home. Things like: approximate price range, condo vs. detached, 2-story vs. bungalow, etc, are all considered.
Preparation: Preparing a listing starts weeks and months before the actual list date. In order to have your property sell for top dollar, it needs to be in tip-top shape. This starts with a thorough walk-through of the property to determine if there are reasonable upgrades that can be made. At this point, it’s a good idea to have a small budget in mind. This may include things like paint, modernizing hardware, upgrading flooring, replacing fixtures and more. I use this walk-through to look at your property through the eyes of a potential buyer. What types of things would deter the buyer from submitting an offer?
Staging: It’s a known fact in the real estate industry – homes that are professionally staged sell faster and for more money. I have a great local staging company that I work with on a regular basis. We can discuss the benefits and cost of staging prior to putting your home on the market.
Photo and Video: A professional photographer & videographer will create beautifully edited media of your home. This is an integral part of marketing your home. High-quality photo and video will ensure that your home is noticed online and not skipped by.
Property Description: This is a portion that many agents tend to overlook. The description of the property is extremely important – it’s how buyers learn more about your property. The pictures/video get them interested and the description keeps their interest. It should be detailed, but not overly technical, medium in length and include a range of features and upgrades.
Advertising the Listing: Once the listing preparation is complete and your home is ready to hit the market, it’s time to start advertising. This will include both online presence, as well as print media if requested. Your listing will be shown on hundreds of websites, including Century 21, alexgrinton.ca, Kijiji and various others who subscribe to advertise local listings.
Curious to learn more about the full listing process? Click here!